UX Writing Glossary

UX Design Glossary | UX Writing Toolkit


  • Active Voice: writing style where the subject of the sentence performs the action, making the writing more direct and engaging.
  • Affordance: the design elements and cues in a user interface that suggest the actions that can be performed.


  • Brand Voice: the tone, style, and personality used in writing that reflects a company or brand’s identity.
  • Breadcrumbs: a navigation aid that shows the user’s location within a website or application, usually displayed as a series of links.


  • Call to Action (CTA): a prompt or instruction in a user interface that encourages the user to take a specific action, such as clicking a button.
  • Clear Language: writing that is concise, straightforward, and easy to understand, reducing the risk of confusion or misinterpretation.


  • Density: the amount of content on a page, including text, images, and other elements.
  • Direct Address: addressing the user directly, such as “You can…” or “Your account…”


  • Error Message: a message displayed to the user when an error occurs, providing information and guidance on how to resolve the issue.
  • Error Prevention: the design and writing of user interfaces to minimize the likelihood of errors and simplify error recovery.


  • Feedback: information provided to the user about the results of an action or interaction, such as success or error messages.
  • Friendly Language: writing that is conversational, approachable, and empathetic, creating a positive user experience.


  • Guided Navigation: a navigation design that guides the user through a process, often with clear steps and prompts.


  • Headlines: text that summarizes or highlights the content of a page or section, usually displayed in larger type.
  • Help Text: additional information or instructions provided in a user interface to assist the user.


  • In-Context Help: help or information provided in the context of the user’s current task or location, rather than as a separate section or resource.
  • Interface: the point of interaction between the user and a website or application, including buttons, text fields, and other elements.


  • Journey Map: a visual representation of the user’s experience with a website or application, including touchpoints and emotions.


  • Keywords: words or phrases that are relevant to the content of a page and used to improve search engine optimization.


  • Label: text that describes the purpose or function of an interface element, such as a button or form field.
  • Loading Indicator: a visual element displayed when a page or resource is loading, indicating to the user that the system is working.


  • Microcopy: short, concise text used in user interfaces, such as button labels, error messages, and help text.
  • Modal Window: a window or dialog box that temporarily blocks interaction with the main interface until the user has taken action.


  • Navigation: the design and implementation of a website or application’s menu and links, allowing the user to move between pages or sections.
  • Notification: a message displayed to the user, either in response to an action or as a background update, such as a new email.


  • Onboarding: the process of introducing new users to a website or application and helping them get started with using it.
  • Outcome-Driven Writing: writing that focuses on the results or benefits for the user, rather than the features or technical details of a product.


  • Progress Indicator: a visual element that displays the progress of a task or process, such as a loading bar or percentage complete.


  • Queue Management: the design and management of wait times and user experience when multiple users are waiting for a resource, such as a website or application.


  • Readability: the ease with which text can be read and understood, taking into account factors such as font size, line spacing, and paragraph structure.
  • Responsive Design: a design approach that adapts to the user’s device and screen size, providing an optimal viewing experience.


  • Scanability: the ease with which a user can quickly scan and understand the content of a page or interface, usually achieved through clear headings, bullet points, and images.
  • Search Optimization: the process of improving the visibility and ranking of a website or page in search engine results, through techniques such as keyword optimization and backlinking.


  • Task-Oriented Writing: writing that is focused on the user’s goals and tasks, rather than on features or technology.
  • Text Input Field: a user interface element that allows the user to enter text, such as a search box or form field.


  • User Flow: the sequence of steps and interactions that a user takes to complete a task or process within a website or application.
  • User-Centered Design: a design approach that prioritizes the needs and goals of the user, rather than the technical or business requirements.


  • Validation: the process of checking user input for errors or validity, usually with real-time feedback and error messages.
  • Voice and Tone: the writing style and personality used in a website or application, reflecting the brand and the target audience.


  • Wording: the choice of words and phrases used in a user interface, including headings, labels, and error messages.
  • Writing for Translation: writing that is clear, concise, and culturally neutral, making it easier to translate and adapt to different languages and markets.


  • eXperience Design: the design of a website or application with the goal of creating a positive and engaging user experience.


  • Yielding: the ability of a user interface to change or adjust based on the user’s actions, providing an adaptive and personalized experience.


  • Zero-Friction Experience: a user experience that is effortless and seamless, reducing the need for explicit instructions or error messages.