Copy Corner

  • March 5, 2023By Sander B.

    Hey there, fellow copywriters! As a copywriter with ADHD, I know firsthand the struggles of staying focused and productive while writing. The constant distractions, the racing thoughts, and the ever-present urge to procrastinate can make it feel like an uphill battle to get anything done. But fear not, my friends! Over the years, I’ve picked

  • February 23, 2023By Sander B.

    Cognitive psychology and UX writing are closely intertwined. Understanding mental models in UX and the way that people process information, make decisions, and form mental models is essential for creating effective user experiences. In this article, we’ll explore some key concepts from cognitive psychology and how they apply to UX writing. One important concept from

  • February 16, 2023By Sander B.

    The user experience (UX) has become a key component of any successful product or service in the rapidly changing digital landscape. The core of this experience is UX writing, which involves creating clear, concise, and compelling content that guides users through their journey. The demand for digital products and services is increasing, and UX writers

  • February 10, 2023By Sander B.

    Psychographics is a method of analyzing and describing a population based on their personality, values, attitudes, interests, and lifestyle. It is used to segment a market and understand how consumers with similar psychographic characteristics may respond to different marketing messages or products. In this short guide, we’ll explain how to use psychographics in marketing. This

  • February 10, 2023By Sander B.

    In this article, we’ll be exploring the top UX writing trends for 2023. These trends will help companies keep their digital products at the forefront of innovation and design, ensuring that their users have the best possible experience. As the digital world continues to evolve, the importance of user experience (UX) writing also grows. The